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September 16, 2024

How to Streamline Legal Research
at Your Law Firm

By Ayomide Oluleye, CEO & Founder

Introduction

Increased client mobility means it will get harder over time for your firm to retain and grow client relationships, so the mentorship senior partners received a generation or more ago on growing a book of business is not going to cut it for junior partners. These days, it isn’t enough to cultivate deep expertise in a specialty and develop yearslong personal connections with clients. One, the legal industry is saturated with expertise and two, client expectations are different now. Specialization is no longer the differentiator it once was. Instead, efficiency and value are how today’s rising stars will become tomorrow’s stalwarts at your law firm. But all is not lost. There is a way forward. Senior partners can bridge their experience with junior partners’ adaptability to these new market dynamics to create a unique and resilient value proposition for the firm’s clients. Perhaps the most important nexus for partnership is legal research.

Law firms can turn legal research into an asset the firm can use to more efficiently serve clients and deliver exceptional value. However, legal research will continue to be a liability causing delays and low realization rates unless senior partners recognize that in this market, winners are made, not born. The soil that you nurture individual young partners in, expecting some to grow to commanding heights, is suffering from an industrywide drought. Nurturing a few promising attorneys with personalized mentorship and client introductions may yield less bountiful books than they would have in the past given today’s environment.

Efficiency and value are how today’s rising stars will become tomorrow’s stalwarts at your law firm.

What’s needed is an organizational response. Streamlining legal research at law firms is like building an efficient irrigation system that conserves “water” – precious billable hours currently evaporated by inefficient tools and processes – and applies it more precisely to improved client service delivery, knowledge management, and strategic planning. This makes and sustains winners for your firm.

To put this system into practice and keep it in working order, you need to be able to answer the three questions discussed below. Consider the following as your operating manual for cultivating the skills, processes, and beliefs needed to streamline legal research at your firm.

What skills does your law firm need to do better legal research in less time?

1. The ability to assign complex research tasks to the right attorneys and staff at the right time.

Implement an elevated approach to legal research where assigning attorneys collaborate to identify, prioritize, and allocate tasks based on complexity, criticality, and the capability and capacity of attorneys and staff. This smooth method replaces prevailing ad hoc approaches that generate friction every time junior associates get stuck and turn to staff for assistance or a more senior attorney takes time to give feedback and redirect their search strategies.

With this approach, assigning attorneys in a practice group consistently work together across client matters to gather the issues and legal questions raised in their cases. They partner in pairs or small groups to leverage their own expertise and the firm’s knowledge bank to give feedback on their respective lists with the aim of anticipating possible future directions and pointing to existing knowledge that targets the legal issue. After finalizing the research questions and compiling them in a place they can all access, they use a rubric to score their complexity and criticality.

Assigning attorneys, with visibility into the research needs of the entire group, prioritize and allocate tasks based on researchers’ current workloads (i.e. how much more they can do and still meet or exceed expectations on their most critical assignments), their familiarity with the topics, past performance, and the potential for cumulative gain (i.e. researching this question may make the junior associate more efficient when they go on to research the next question). The most complex and critical questions are prioritized most highly and an assigning attorney allocates a question to the most capable researcher that isn’t already at capacity. If there is an unexpected and urgent research need that has to be met by an attorney or staff member already at capacity, this approach is flexible enough to allow assigning attorneys to reallocate that researcher’s lower priority tasks to other capable attorneys and staff. Yet, how “unexpected” the request was and how to limit such occurrences in the future must be directly addressed.

In the interest of efficiently assigning tasks to minimize costly time overruns, assigning attorneys consistently work together to learn from past rounds. They review results to improve their ability to accurately identify and score research questions, give feedback to assignee attorneys and staff on their research performance, and collectively update their priors on assignees’ research strengths and weaknesses.

2. The ability to quantify how well individuals at your firm are doing at assigning or performing legal research and to use it to motivate more progress.

Leverage a scorecard based around what legal research success looks like at your firm so that all attorneys and staff have clear and manageable activities they can focus on. Update the scorecard to promote detailed and numbers-based performance conversations as opposed to the typical annual performance review focused on billable hours and overarching subjective feedback.

For assigning attorneys, the scorecard your firm uses can have units like:  

  • The number of “Surprise Tasks,” a measure of the number of assignments that arise outside of standard processes (described above).
  • “Missed Tasks” are how many surprise tasks that could have been anticipated using the firm's existing knowledge base.

For assignee attorneys and staff, the scorecard could have units such as:

  • The “Resolution Efficiency” of a researcher's tasks, considering the complexity and criticality of each assignment.
  • A “Comprehensiveness” score that assesses the thoroughness of the deliverables produced from research activities.

The scorecard empowers you to integrate research efficiency into continuous performance evaluations. It’s imperative to recognize outstanding contributions when merited and coach attorneys on areas for further development when warranted. This real time targeted feedback approach not only motivates continuous improvement but also fosters a culture of excellence within the firm.

3. The command to measure the relationship between research performance and business outcomes and reward high performers with greater compensation.

Quantify the relationship between scorecard units and business metrics critical to your firm, such as realization rate, referrals, repeat business, cross-selling opportunities, and client satisfaction survey results. Measure the expected bottom-line impact of improvements in research efficiency, such as an associate progressing from a “2 to a 3” on an assignment. Link compensation to research performance to incentivize ongoing improvement.

One way to approach this is through a historical trend line chart. One line, for an individual attorney or staff member, a practice group, or the entire firm, can represent scorecard results over time. Another line on the same chart can represent a business outcome or an index of business outcomes for a matter, client, or sector. The firm can track how much one trend line changes with the other to reward the highest performing attorneys and staff working on the most impactful work to the business with the highest incentive pay awarded to their groups.

What organizational barriers could upend your progress in streamlining legal research?

There are several organizational barriers that can pose significant challenges to the unsuspecting law firm leader. Addressing these barriers with strategic foresight and adaptability is crucial for sustained progress.

1. The partnership model.

In many firms, each partner operates with a high degree of autonomy, akin to managing their own independent domain. While this structure can foster local-level innovation, it also presents challenges for firm-wide standardization and integration. Partners' varying approaches and priorities may create inconsistencies in research practices. However, treating this diversity as an opportunity for localized experimentation can lead to innovative solutions that, once proven effective, can be scaled across the firm.

2. Practice Groups.

Different practice groups within a firm often have distinct resources, needs, and client types. This variability can complicate efforts to implement uniform scoring and performance management systems. For example, an employment lawyer may need to monitor state level statutes and regulations and an antitrust lawyer may need to dive deep into industry specific case law on a market concentration index. Recognizing and accommodating these differences while striving for overarching cohesion is essential. Tailored strategies that respect the unique characteristics of each practice group can enhance overall efficiency without compromising specific group needs.

3. Legacy Systems and Processes.

Legacy systems and outdated processes are significant impediments to modernizing legal research practices. Entrenched ways of working can resist change, creating inertia that slows progress. Overcoming these legacy constraints requires a combination of strategic planning and strong leadership commitment. Leaders must champion the adoption of new technologies and workflows, demonstrating their benefits and providing the necessary support for a smooth transition. A phased approach, integrating new systems while gradually phasing out the old, can mitigate disruptions and facilitate acceptance.

4. Turnover.

Attorney turnover presents a two-front challenge: managing the departure of experienced staff and effectively onboarding new hires. Departing attorneys may take with them valuable institutional knowledge, while new attorneys and staff need to be quickly brought up to speed with the firm’s streamlined approach to legal research. Implementing a comprehensive onboarding program that includes training on standardized research methodologies and tools can minimize disruption. Additionally, creating a culture of knowledge sharing and documentation ensures that critical information is retained and accessible, regardless of personnel changes.

Addressing these organizational barriers with thoughtful, strategic measures can significantly enhance the efficiency and effectiveness of legal research within the firm. By fostering innovation, accommodating the diverse needs of practice groups, embracing modern systems, and managing turnover effectively, firms can navigate these challenges and achieve sustained improvement in their legal research processes.

What’s the winning mindset needed to secure streamlined legal research in the long run?

Inertia is a highly litigious adversary with deep pockets and is quick to appeal. Securing long-term streamlined legal research requires firmwide dedication to a winning mindset that addresses inertia and complacency, fosters strong leadership commitment, and prioritizes client needs. Here are the key elements of this mindset:

1. Overcoming Inertia and Complacency.

Firms experiencing strong revenue growth despite inefficient legal research may be reluctant to disrupt established practices or invest in change. This complacency can lead to missed opportunities for improvement. Recognizing that success in the present does not guarantee future success is crucial. Firms must be willing to critically assess and revamp their research practices, even when current performance metrics seem favorable.

2. Challenging Existing Beliefs.

A pervasive belief that inefficient legal research is simply part of "learning the ropes" or an inevitable cost of doing business must be challenged. Viewing legal research as a minor task delegated to associates, while focusing on ostensibly more significant work undermines the potential for optimizing firm-wide efficiency. It is essential to reframe legal research as a critical component of legal practice that demands attention and innovation.

3. Leadership Commitment.

Strong leadership commitment is vital for driving change. You must be willing to invest in technology and talent while aligning the firm's strategic goals with its research and profitability objectives. This commitment involves financial investment and a willingness to lead by example, showing the importance of streamlined research practices through your actions and decisions.

4. Client Centricity.

Prioritizing client needs, even if it necessitates altering traditional practices, is a hallmark of a winning mindset. Firms must be willing to adapt and innovate to better serve their clients. This client-centric approach ensures that research practices are continually refined to meet evolving client expectations and legal landscapes.

5. Transparency.

A willingness to openly discuss and address issues related to research performance is essential. Transparency fosters a culture of continuous improvement, where challenges are acknowledged and collectively addressed rather than hidden. Open dialogue about research practices can lead to shared insights and collaborative solutions.

6. Securing Buy-In.

For any change to be successful, it is crucial to answer the question, "What's in it for me?" from the perspective of attorneys and staff. Highlighting the benefits of streamlined research—such as reduced workload, increased efficiency, and enhanced client satisfaction—can motivate buy-in. Demonstrating how saved time can be reallocated to rewarding and impactful tasks reinforces the value of improved research tools and processes.

Inertia is a highly litigious adversary with deep pockets and is quick to appeal.

By embracing these principles, firms can cultivate a winning mindset that not only streamlines legal research but also enhances overall firm performance and client satisfaction. This proactive, client-focused, and transparent approach ensures long-term success in an increasingly competitive legal landscape.

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